Notes From AD Age

 

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Wake-Up Call

Wednesday, January 25, 2023
 

How AI and Web3 marketing will compete for ad dollars

The two spaces constitute a Venn diagram that marketers will need to consider when establishing budgets.

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Web3 vs A.I. digital brains
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Illustration of glowing human metaverse avatars

Last call for Web3 marketing award entries—final deadline is Jan. 31

The most innovative marketers who are pushing the boundaries of tech will receive an NFT trophy.

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Convergence Station installation

Entertainment company Meow Wolf hires first-ever CMO as part of new marketing push

Meow Wolf, known for its surreal art exhibitions, has appointed former 72andSunny executive strategy director Kelly Schoeffel as its new CMO. 

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A photo of Jason Kreher and friends at the DMV in Portland's Lloyd Center Mall.

Portland’s next creative hot spot? An abandoned DMV in a mostly empty mall

Jason Kreher invites you to get out of the house already and try his member-based co-working space.

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Signage for the creative agency Work & Co

Work & Co lays off 8% of staff

About 45-50 employees at independent agency Work & Co are affected.

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2023 calendar with items depicting holidays

Why real brands love fake holidays—behind calendar creations like National French Fry Day

How brands are leaning into made-up holidays, including working with a North Dakota man who runs the National Day Calendar.

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John Pepper, former Chairman-CEO of Procter & Gamble Co., with Roebling suspension bridge and Covington, Ky., skyline in background (shot from Cincinnati).http://s3-prod.adage.com/s3fs-public/20230117_JohnPepper011315_3x2.jpg

Former Procter & Gamble CEO John Pepper on predecessor's impact

Pepper, who pushed for new book on Smale, discusses how they bonded over dislike of a Y&R pitch, Smale's impact on diversity, and getting passed over for Ed Artzt.

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